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Responsibilities:

  • Plan and develop effective communications plans for new products to reach customers
  • Conduct competitor analysis, focus group and develop writing positioning and messaging
  • Design and develop full set of marketing collaterals including marketing brochures, illustration insert, launch pack, quick quote and other supporting dales materials

Requirements:

  • Degree holder in Marketing, Communications or Journalism is preferred
  • At least 8 -10 years solid marketing experience, with at least 3 years in managerial level, preferably in finance/insurance industry
  • Strong marketing sense, business acumen, excellent leadership and communication skills
  • Experience and knowledge of printing production
  • Able to work under pressure and meet tight deadlines
  • High proficiency in both Chinese and English
  • Strong PC skills in Word, Chinese Word Processing, Excel, PowerPoint and web content management

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