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Job Responsibilities:

  • This role will manage the teams which are responsible for branding, marketing communications, customer retention, and non-digital direct marketing activities.
  • The overall accountabilities of this role are:
  • Building as a trusted and loved brand
  • Delivering engaging and customer-centric communications of our propositions and services
  • Developing and implementing direct marketing activities to generate revenue from new business and cross-selling to existing customers
  • Develop and implement retention strategy to increase retention rate

Job Requirements:

  • Educated to degree level, and/or recognized marketing qualification or equivalent.
  • Relevant business experience and proven track records
  • Fluent writing and speaking in Chinese and English
  • Additionally, the jobholder should possess the following key capabilities:
  • Strategic thinking
  • Sound judgement
  • Strategic planning
  • Project management
  • Leadership skills
  • Communication and presentation skills;

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